What makes us different?
We created a theoretically-grounded research method using machine learning and computer vision to study how media works, for any media.
Removing human bias has been crucial to what we do, which is why we pioneered truly natural settings for our research.
It’s no secret that businesses and regulators have been searching for a solid and reliable understanding of the true effects of the digital economy on media and marketing.
Amplifying research intelligence by combining man with machine blows the lid off our capacity to address complex people-centred research questions. It’s marketing science at its best.
And as our collective of experienced marketing PhDs and computer science engineers keep working with machine learning, the landscape shifts rapidly and the possibilities for accurate measurement are infinite.