What makes us different?

We created a theoretically-grounded research method using machine learning and computer vision to study how media works, for any media.

Removing human bias has been crucial to what we do, which is why we pioneered truly natural settings for our research.

It’s no secret that businesses and regulators have been searching for a solid and reliable understanding of the true effects of the digital economy on media and marketing.

Amplifying research intelligence by combining man with machine blows the lid off our capacity to address complex people-centred research questions. It’s marketing science at its best.

And as our collective of experienced marketing PhDs and computer science engineers keep working with machine learning, the landscape shifts rapidly and the possibilities for accurate measurement are infinite.

Services

Bespoke
Quantitative
Research

Ongoing
Attention
Tracking

Marketing
Measurement
Audits

Bespoke
Consultancy

Research
Technology
Development

Conference
Speaking/Key
Notes

Our work

IAG

Testing creative with a bespoke copy diagnostic system

Case Study

Mars

Predicting impulse buying via smartphone background data

Case Study

Think TV

The Benchmark Series

Case Study

Testimonials