Insight+

Insight+ includes:

Active, Passive & Non-attention by platform

Active, Passive & Non-attention by format (all intercept + ITW)

Active, Passive & Non-attention by brand (up to 6 brands, max .2 creatives per brand)

Active, Passive & Non-attention by ad length (2 formats = up to 2 ad lengths, 1 format = up to 4 ad lengths)

Active, Passive & Non-attention by demographics (at a platform or domain level only)

Elasticity by platform or domain

Elasticity by format

Elasticity by ad length

Second by second by platform

Second by second by format

Attention switching behaviour