Creative Lens

Creative Lens includes:

Active, Passive & Non-attention by platform

Active, Passive & Non-attention by format (up to 2 formats for intercept, all ITW)

Active, Passive & Non-attention by brand (up to 8 brands, max .1 creatives per brand)

Active, Passive & Non-attention by ad length (2 formats = up to 1 ad lengths, 1 format = up to 2 ad lengths)

Active, Passive & Non-attention by demographics (at a platform or domain level only)

Elasticity by platform or domain

Elasticity by format

Elasticity by ad length

Second by second by platform

Second by second by format

Second by second by creative

STAS & MA for up to 8 brands

Creative analysis

Attention switching behaviour