by AI admin | Jun 2, 2022 | Article
First published by Mediatel News on 24 May 2022. Attention Elasticity: The Attention Economy’s Chicken and Egg Question. How can an egg come first when a chicken needs to hatch it? How can a chicken exist without being hatched from an egg? The answer to the...
by AI admin | Nov 3, 2021 | Article
First published by Mediatel News on 3 November 2021. As we build an attention-based audience measurement category, guiding rules around data quality must be followed. In a recent blog, audience-measurement expert Brian Jacobs talks about emerging measurement in the...
by AI admin | Oct 7, 2021 | Article
First published by Mediatel News on 7 October 2021. Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve. You know how it happens: you hear about something new, then you hear a few more people talking about it and then the...
by AI admin | Sep 9, 2021 | Article
First published by Mediatel News on 9 September 2021. Karen Nelson-Field offers a blueprint for users of audience measurement who recognise the significance of a changing media economy. Legend has it that one day in the golden age of Hollywood, frustrated on set and...
