by AI admin | Jul 14, 2022 | Article
First published by Mediatel News on 14 July 2022. ‘Good enough’ is not an option over excellence. It’s time to graduate to the next level. It has been 12 months since I started writing Attention Revolution for The Media Leader, over which time we...
by AI admin | Jul 13, 2022 | Media
Former Education Horizons Chief Product Officer and Xero Global Customer Acquisition Director, Anneliese Urquhart joins the Amplified team to drive attention product expansion. LONDON, SYDNEY, ADELAIDE, SINGAPORE — July 13, 2022 – The world’s only truly...
by AI admin | Jun 2, 2022 | Article
First published by Mediatel News on 24 May 2022. Attention Elasticity: The Attention Economy’s Chicken and Egg Question. How can an egg come first when a chicken needs to hatch it? How can a chicken exist without being hatched from an egg? The answer to the...
by AI admin | Feb 22, 2022 | Media
Unruly VP Nigel Ashton and Accenture Interactive’s Rod da Rosa to head up new London hub as leader in measurement of online attention steps up global expansion plans. LONDON, ADELAIDE — February 22, 2022 – Global attention measurement platform Amplified...
by AI admin | Feb 21, 2022 | Article, Uncategorized
Author: Karen Nelson-Field. First published by Mediatel News on 16 February 2022. Professor Karen Nelson-Field explains there is more to active attention seconds, with more complex shapes and patterns that impact outcomes. Putting it out there for 2022: individual...
