by AI admin | Oct 7, 2021 | Article
First published by Mediatel News on 7 October 2021. Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve. You know how it happens: you hear about something new, then you hear a few more people talking about it and then the...
by AI admin | Sep 9, 2021 | Article
First published by Mediatel News on 9 September 2021. Karen Nelson-Field offers a blueprint for users of audience measurement who recognise the significance of a changing media economy. Legend has it that one day in the golden age of Hollywood, frustrated on set and...
by AI admin | Aug 5, 2021 | Article
First published by Mediatel News on 5 August 2021. Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf. Before television, there was the Nipkow disk. Before the smart...
