by AI admin | Feb 10, 2022 | Article, Uncategorized
It’s hard to build a brand without Mental Availability (MA). And it’s not just us saying it. If you have any doubts, read the work of Peter Field and/or Rob Brittain. MA is a competitive metric that assumes there is a finite number of brands competing for space in...
by AI admin | Feb 1, 2022 | Article, Uncategorized
Author: Karen Nelson-Field. First published by Mediatel News on 12 January 2022. Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement. Only four things...
by AI admin | Jan 6, 2022 | Article, Uncategorized
Author: Karen Nelson-Field. First published by Mediatel News on 14 December 2021. Mediatel News and Amplified Intelligence promised a revolution and we hope we have delivered. In the last six months we have articulated the media currency problem, discussed the need...
by AI admin | Nov 9, 2021 | Article, Uncategorized
There is more to audience measurement than meets the eye and the industry has known for a while that a shake-up was on the cards. Enter stage left – attention measurement in advertising. A human centred measurement that can bypass walled gardens and remain...
by AI admin | Nov 3, 2021 | Article
First published by Mediatel News on 3 November 2021. As we build an attention-based audience measurement category, guiding rules around data quality must be followed. In a recent blog, audience-measurement expert Brian Jacobs talks about emerging measurement in the...
