attentionPLAN update
New platforms and
formats to explore
Plan your next campaign with the world’s most accurate attention data.
Amplified Intelligence is the most trusted source for accurate attention measurement.
Collected real attention data from
110K humans
Capturing more than
860 Million
Human attention data points
Collected from
15 countries
Fuelling our products in
26 markets
Digital Advertising Effectiveness Calculator
Enter your monthly online ad spend and planned reach to be provided with a calculation of its effectiveness based on human attention methodology
Advertising Inefficiency Breakdown
Ads that receive a min. of 2 seconds active
attention
Ads that receive under 2 seconds of active
attention
Ads that receive no attention or are not viewed at
all
Total monthly ad spend that is wasted or
ineffective
Monthly impressions planned for that receive no human
attention
The amount of reach you’ve planned for that captures
human attention
The power of attention
In a world drowning in impressions, likes, and views, we're here to help you cut through the noise. Because let’s be honest, an ad isn't effective just because it was served. Real impact starts with real attention. The kind that is truly seen, sparks interest, sticks in minds, and drives action.
We Don’t Just Track Attention. We Decode It.
"We see two major advantages in Amplified Intelligence's advertising impact research. The study design is independent and was developed on a neutral basis. But most convincing for our advertising customers and market partners are the very similar results across 6 countries. The neutrality of the method and the generalizability of the results make this research so resilient, valid, transparent - and unique."
At Amplified Intelligence, we measure human attention with scientific precision and turn it into both products and insights that actually matter. Forget vanity metrics. We give brands, agencies, and platforms the tools to make smarter decisions with data grounded in real human behaviour, not wishful thinking.
Why attention?
Around 75% of ads that you have paid for don’t deliver the value you think they do
How Attention Helps You
Cut through the clutter, spend smarter, and get more bang for your media buck. Attention metrics don’t just reduce ad spend wastage, they sharpen your campaigns and help your teams make data-backed decisions with confidence, over and over again.
When it comes to marketing and advertising, change isn’t just inevitable, it’s essential. Attention data holds your media accountable, highlighting where real audiences are genuinely engaged. It’s not just about reach; it’s about reaching the right people in the right way, delivering a return on investment that’s impossible to ignore. At each and every stage of the campaign lifecycle.
What we can help you track
Active Attention
Looking directly at the ad
Passive Attention
Eyes on screen but not on the ad
Non Attention
Eyes not on the screen or the ad
The value of attention
What it means for you
No matter how much you are spending on your ad campaigns, you should be able to understand how those campaigns are performing and whether your messages are being consumed. Amplified Intelligence can help you close that gap through our world-leading attention tracking technology and reporting systems.
- Better predict campaign effectiveness specific to platform and audience
- Benchmark and measure attention against reach/impression
- Quantify attention captured in time
- Gain true geographic and demographic based results
- Understand the effectiveness of creative assets and messaging
- Define comparative cross-platform costs based on active attention
Platforms and Mediums
Whatever your media mix, and wherever you want to track attention in your advertising activities, Amplified Intelligence can help you plan and predict attention across any channel or platform.
Our Products
Test your branded creative and messaging using real human attention in real environments.
attentionTRACE captures brand-specific attention and emotion data, paired with benchmarking tools to help you optimise ads and channel selection for maximum ROI.
Using advanced eye-tracking across TV, mobile, and offline channels, it shows exactly how much attention real audiences give your ads, helping you predict campaign and brand success with confidence.
attentionPLAN helps you accurately plan your ad spend towards the most effective inventory, maximising ROI and reducing wasted budget.
Discover which platforms, formats, and channels drive both short and long-term business growth, powered by the largest human attention dataset. Plan smarter campaigns that capture the real and relevant human attention across TV, web, social, streaming and offline ad environments.
attentionPROVE gives you unparalleled insight into how audiences engage with your ads, along with actionable, attention-driven recommendations to boost ROI.
This powerful measurement tag tracks precise audience attention across display and video ads on web and streaming platforms, allowing you to monitor in-flight performance, target quality impressions, reduce waste, and maximise campaign results.
“This expansive gap between viewable and viewed is why current viewability standards, and any models or systems predicated on this data, fail advertisers.”
Karen Nelson-Field
CEO and Founder of Amplified Intelligence
Latest blog posts
TV delivers high active engagement, finds research by Amplified Intelligence, RED C, and TAM Ireland
Amplified Intelligence unveils partnership with RED C Research and TAM Ireland alongside latest takeaways: revealing...
Snap and OMD partner with Amplified Intelligence to make AR attention measurable
Research collaboration enables live measurement of how audiences interact with Snapchat Lenses, providing the first...
Amplified Intelligence appoints Anthony Capano as EVP Global Head of SaaS
Anthony Capano joins Amplified Intelligence as Executive Vice President (EVP) Global Head of SaaS, responsible for...
Testimonials
We have worked with some amazing people
"We see two major advantages in Amplified Intelligence's advertising impact research. The study design is independent and was developed on a neutral basis. But most convincing for our advertising customers and market partners are the very similar results across 6 countries. The neutrality of the method and the generalizability of the results make this research so resilient, valid, transparent - and unique."
"I avidly follow your research and thinking that filters into the public sphere through conferences. I really appreciate the contribution you are making that has shaped the way we do things in Ferrero Australia."
"In a world where misinformation often spreads fastest and loudest, Karen’s voice is an important one."
"Karen and her team apply such rigor to their testing and are absolute experts of understanding human attention (and a pleasure to work with to boot!). They lent their inquisitive minds to our SCA project, to pioneer a new way to test human attention, which enabled Radio to be a part of the important Attention conversation. We’re eager to continue our journey with Amplified Intelligence."
"attentionPLAN is a very powerful quality measure of attention for comparing media platforms and will be a valuable additional layer on top of our DNA audience segments. We are excited to see what the combination of attentionTRACE and our proprietary tools can bring to our clients."