With decades of global expertise, Cupples joins Amplified Intelligence as Advisor to board – focussing on enterprise growth alongside EVP of Global Partnerships, Alex Khan
Adelaide, London & New York, 20 November 2024 – Amplified Intelligence, the most trusted source for accurate attention measurement, today announces the appointment of industry stalwart, Barry Cupples as Advisor to its Board and the Enterprise Sales team.
With over 30 years of experience in the industry, Cupples’ rich career in media and advertising makes him a valuable asset in driving the momentum of the company’s mission to transform the standards of modern media measurement by accurately benchmarking real human attention. He brings with him extensive media and management expertise and has worked across a multi-billion dollar client investment portfolio, building lasting global partnerships.
Cupples’ professional trajectory includes his time as CEO of Talon Outdoor, where he propelled the company to the forefront of out-of-home advertising innovation. Prior to this, he spent 25 years in global executive roles at Omnicom Media Group, including as CEO Asia-Pacific, CEO Eastern Europe and Global Investment CEO, overseeing investments and client engagement across multiple regions. During his tenure at OMG, he played a hands-on role in the creation of some of the group’s award-winning media brands; including OMD, PHD, M2M and Hearts and Science.
As Advisor, Cupples will work closely with Alex Khan, EVP of Global Partnerships, to guide the enterprise sales and partnerships team. His wealth of experience in media strategy and client relations will support Amplified Intelligence to scale its presence and drive customer growth in the sector, looking to build on its $6 million funding round earlier this year.
Speaking on his new role, Barry Cupples commented: “I am really excited to be joining Amplified Intelligence, supporting the team and especially Dr Karen-Nelson Field — who has proven herself to be a force to be reckoned with when it comes to defining the standards within a maturing attention industry. Working alongside the Executive Team, primarily Alex Khan and Anneliese Urquhart, I hope to grow and strengthen new markets while helping maximise the impact of Amplified’s solutions in a rapidly evolving media landscape. This metric is critical in being able to rewrite the value equation for broadcast, thanks to its rich and powerful data capability.
Alex Khan, EVP of Global Partnerships at Amplified Intelligence, added: “Barry’s expertise in both traditional and digital media comes at the perfect time to give a boost to our sales team as we continue to scale and prove the value of attention as a definitive yardstick for media effectiveness across international markets. This year’s funding boost is a sign of the exponential pace of our growth, and Barry’s insights and experience will be instrumental as we continue to expand globally.”
ENDS
About Amplified Intelligence
Amplified Intelligence is a global leader in the research and measurement of online human attention – the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use media planning platform help brands and agencies run more efficient, impactful, and successful ad campaigns. The company won “Most Effective Use of AI Machine Learning” at The Drum Awards for Digital Industries 2022 for its development of human attention metrics.