Amplified Intelligence’s Dr Karen Nelson-Field will join System1’s Orlando Wood and international marketing consultant, Rob Brittain in headlining the Advertising Council Australia and WARC’s webinar The Triple Opportunity of Attention.
Held on September 28th at 17:30 AEST, the session will cover new, groundbreaking research into how creativity, attention, and Extra Share of Voice can boost business growth.
Bringing together Amplified Intelligence’s attention metrics, the ACA Effectiveness Database, and System1’s emotional response testing, The Triple Opportunity of Attention study provides insight into how the right mix of creative, media, and spend delivers quantifiable impact in uncertain times and boosts ROI for brands.
To learn more about the event, and sign up to attend visit the Australian Advertising Council website.