The attentionSOURCE newsletter.
Once a month, straight to you. Everything you need to know
about attention metrics and how to apply them.
Plus the latest news about Amplified Intelligence.
Attention Bedrock
The fundamentals of understanding attention metrics in media.
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Business case for attention
Looking for a way to dramatically increase the effectiveness and performance of your media strategies? Or maybe you’re already aware of the power of attention measurement and are trying to drive adoption within your organisation. Either way, Amplified Intelligence have the resources to help enable you to drive meaningful change in your organisations through the use of attention metrics.
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Attention Amplifiers: Cara Pantano, Yahoo
Attention Amplifiers: Cara Pantano, Yahoo Inc Meeting the attention adopters that have helped drive innovation for their organisations. Changing a global industry is no mean feat and it requires an incredible amount of grit. At Amplified, we believe it takes an open minded, innovative and driven person to not only recognise the size of...
Harnessing Active and Passive Attention to Drive Business Outcomes
Harnessing the Combined Power of Active and Passive Attention to Drive Business Outcomes Proving the power of Passive Attention Dr Karen Nelson-Field, CEO Amplified Intelligence, with contributions from PinterestIntroduction Active Attention, defined as the seconds spent directly and consciously looking at an ad, has been the principal focus of...
Back to the future with attention segmentation
As attention data evolves, attention segmentation can revolutionise targeting strategies. This approach considers both active and passive attention, catering to brands at different stages of growth and provides a baseline by which other data can be overlaid, explains in this WARC Attention Applied article by Dr Karen Nelson-Field, Founder and...
Media Release
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Media Release
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Amplified Intelligence Names Industry Veteran Barry Cupples as newest Board member
With decades of global expertise, Cupples joins Amplified Intelligence as Advisor to board - focussing on enterprise growth alongside EVP of Global Partnerships, Alex Khan Adelaide, London & New York, 20 November 2024 – Amplified Intelligence, the most trusted source for accurate attention measurement, today announces the appointment of...
Dr Karen Nelson-Field Launches New Attention Economy: A Category Blueprint Book
Acclaimed researcher, and Founder of Amplified Intelligence, Dr Karen Nelson-Field, is backed by industry giants such as ‘Godfather of Effectiveness’ Peter Field and others in her seminal work redefining the attention economy with a data driven approach New York, London, Sydney, 30th October 2024 — Dr Karen Nelson-Field, Founder of...
Amplified Intelligence Named Attention Partner for Video Futures Collective
Amplified Intelligence Selected as Attention Measurement Partner for Video Futures Collective Amplified Intelligence is pleased to announce its selection as the official attention measurement partner for the Video Futures Collective (VFC), an alliance of Australia’s foremost video streaming platforms, including Disney Advertising, Foxtel Media,...
Titles by Dr Karen Nelson-Field
The Attention Economy and How Media Works
The simple truths for Marketers
In a world of fake news, fast facts and seriously depleted attention stamina, The Attention Economy and How Media Works: Simple Truths for Marketers offers a considered voice on the advertising chaos that colours our rapidly changing media environment. Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. Nelson-Field asks you to pay attention to a disrupted advertising future, but without panic. Rather, with a keen eye on the things that brand owners can learn to control.
Viral Marketing
The science of sharing
Viral Marketing: The Science of Sharing is not your typical ‘how to get shared’ book. It would be nice to believe that viral success is as easy as being sneezed on. But after applying scientific method and rigorous research to the topic, Nelson-Field says, “Wake up and smell the well-branded coffee”. Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing.This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.