by lauren | Jul 18, 2022 | Research Papers
Download the PDF State of play An impression is an opportunity or potential to view. Media is sold on this potential rather than whether someone has actually seen the ad or not. On average, 75% of the ads you pay for don’t aren’t seen by a human, which means they...
by lauren | Jul 18, 2022 | Research Papers
Download the PDF The Industry Problem On average, 75% of the ads you pay for don’t deliver the value you think they do. It’s pretty straightforward, if an ad has no human attention paid to it, that same ad can have no positive impact on business outcomes. What this...
by lauren | Jul 18, 2022 | Research Papers
Download the PDF We wanted to know… The question: Can attention be linked directly to mental availability? The answer: Yes, there is a direct relationship between mental availability, sometimes defined as brand salience, and active attention. For this study, Amplified...
by lauren | Dec 20, 2020 | Research Papers
Download the PDF First Published by WARC Exclusive, December 2020 Author: Professor Karen Nelson-Field CEO and Founder, Amplified Intelligence Advice on how advertisers can practically apply consumer attention data to improve marketing effectiveness. Attention and ad...
by lauren | Jun 8, 2020 | Research Papers
Download the PDF Professor Karen Nelson-Field Source: WARC Exclusive, June 2020 At the moment, media is sold on opportunity or potential to view rather than whether someone has actually seen the ad or not – as it turns out, many don’t see it, yet advertisers still...
