by AI admin | Jul 27, 2023 | Case Study
Irish Life optimised their media mix and altered their creative strategy off the back of outcomes from an attentionTRACE collection. Insurance Ireland Outcome: Better brand performance for lower cost. They saved time and money on content production, reduced allocation...
by AI admin | Jul 27, 2023 | Case Study
In 2022 Omnicom Media Group were the first in the world to ingest Amplified data into their planning tools via API. 25 OMD Clients Global Outcome: 3-11% increased efficiency and avg. saving of $2.5m USD annually. Attention-informed planning made clients’ total media...
by AI admin | Jul 27, 2023 | Case Study
39 ads tested for active attention as part of Effie Effectiveness Awards Australia 2022. 39 Effie Awards entrants Australia Outcome: Highly effective campaigns had 56% more active attention that drove ESOV gains. Campaigns that ran on higher attention platforms...
by AI admin | Jul 27, 2023 | Case Study
AIB optimised their media mix and altered their creative strategy off the back of outcomes from an attentionTRACE collection. Banking Ireland Outcome: Better use of distinctive brand assets drives impact Since the collection they have been prioritising the performance...
by AI admin | Jul 27, 2023 | Case Study
Indian firm Cars24 launched in Australia early 2021 bidding to take on major competitors in the fast-growing online car sales category. Chief Customer Officer Erin Williamson needed to boost awareness and performance, fast. Automotive Australia Outcome: “best month...
