by AI admin | Jun 25, 2024 | Case Study
Optimising toward high attention inventory in-flight to generate 30% more campaign conversions BANKING AU Outcome: Attention verification and in-flight optimisation delivered greater active attention, CTR and conversion while reducing CAC by 30% Amplified Intelligence...
by AI admin | Oct 31, 2023 | Case Study
Audience Group increased ESOM without spending on ESOV by buying to attention. MEDIA BUYING Australia Outcome: 74% uplift in brand recall after the attention-data-fed algorithm was pushed. Objective To disproportionately win Extra Share of Memory without spending on...
by AI admin | Jul 27, 2023 | Case Study
A UK online food delivery service wanted to improve the efficiency of its AV media mix – across TV, BVOD and YT. QSR UK Outcome: More reach and net active attention seconds for the same budget Amplified Intelligence respects the requests and wishes of its...
by AI admin | Jul 27, 2023 | Case Study
A global toy brand wanted to improve the efficiency of its cross-channel media mix – across TV, BVOD, YT, Paid Social and programmatic video. Retail (Toys) UK Outcome: More reach and net active attention seconds for the same budget Amplified Intelligence...
by AI admin | Jul 27, 2023 | Case Study
Irish National Lottery had become acutely aware that vanity metrics were the wrong tools for impacting memory. They were the first brand to license attentionPLAN® (2021) and wanted it to help clarify their media mix strategy. Gaming Ireland Outcome: 35% increase in...
by AI admin | Jul 27, 2023 | Case Study
An Post rebalanced their media approach to shift budgets to higher attention channels, off the back of outcomes from an attentionTRACE collection. Postal Services Ireland Outcome: Achieved annual stretch targets 4 months ahead of schedule, with better than expected...
