by AI admin | Oct 7, 2021 | Article
First published by Mediatel News on 7 October 2021. Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve. You know how it happens: you hear about something new, then you hear a few more people talking about it and then the...
by AI admin | Sep 9, 2021 | Article
First published by Mediatel News on 9 September 2021. Karen Nelson-Field offers a blueprint for users of audience measurement who recognise the significance of a changing media economy. Legend has it that one day in the golden age of Hollywood, frustrated on set and...
by AI admin | Aug 5, 2021 | Article
First published by Mediatel News on 5 August 2021. Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf. Before television, there was the Nipkow disk. Before the smart...
by lauren | Jul 7, 2021 | Article
The attention economy is on everyone’s lips, and with good reason. Whether we measure it or not, there is one fundamental truth: advertising doesn’t work without attention. It doesn’t matter how much you spent on your ad, which celebrities feature in it or how funny...
by lauren | Apr 29, 2021 | Article
Reality Check 1: Humans all over the world are going about their day looking and not-looking, buying and not-buying. They just don’t love advertising the way marketers do. Reality Check 2: Legacy metrics no longer tell a useful story. It’s time to adjust them with a...
by AI admin | Apr 19, 2021 | Article
Are you looking to adopt attention measurement into your media strategies? Ensure you give yourself and your business the best opportunity to deliver campaign and commercial outcomes by understanding where the problem lies and what planning, buying and verifying to...
