by AI admin | Feb 10, 2022 | Article, Uncategorized
It’s hard to build a brand without Mental Availability (MA). And it’s not just us saying it. If you have any doubts, read the work of Peter Field and/or Rob Brittain. MA is a competitive metric that assumes there is a finite number of brands competing for space in...
by AI admin | Feb 1, 2022 | Article, Uncategorized
Author: Karen Nelson-Field. First published by Mediatel News on 12 January 2022. Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement. Only four things...
by AI admin | Jan 6, 2022 | Article, Uncategorized
Author: Karen Nelson-Field. First published by Mediatel News on 14 December 2021. Mediatel News and Amplified Intelligence promised a revolution and we hope we have delivered. In the last six months we have articulated the media currency problem, discussed the need...
by AI admin | Nov 9, 2021 | Article, Uncategorized
There is more to audience measurement than meets the eye and the industry has known for a while that a shake-up was on the cards. Enter stage left – attention measurement in advertising. A human centred measurement that can bypass walled gardens and remain...
by AI admin | Nov 3, 2021 | Article
First published by Mediatel News on 3 November 2021. As we build an attention-based audience measurement category, guiding rules around data quality must be followed. In a recent blog, audience-measurement expert Brian Jacobs talks about emerging measurement in the...
by AI admin | Oct 7, 2021 | Article, Uncategorized
In November 2020, the Irish National Lottery was the first northern hemisphere brand to subscribe to Amplified Intelligence’s attentionTRACE Media Planner, which plants them firmly ahead of the Early Adopter curve. We keep saying it (and the superstars at Irish...
