by lauren | Apr 26, 2022 | Article
First published by Mediatel News on 26 April 2022. The implications of these Double Jeopardy patterns are striking to both brands and those intending to integrate attention as a key metric of ROI. Andrew Ehrenberg was a professor and a statistician who, for over half...
by lauren | Mar 29, 2022 | Article
When you start to build a currency, you’re not doing it for the short-term. It must be enduring and stand the test of time. It seems at the moment that everywhere I look I see the same Lego infographic used to illustrate the concept of data organisation and it has...
by lauren | Mar 11, 2022 | Article
ADELAIDE, LONDON – March 11, 2022 As you build your attention knowledge base it’s worth remembering that not all attention is the same. There are different levels of attention which signify different things happening in the human brain. Humans have a default state of...
by AI admin | Feb 21, 2022 | Article, Uncategorized
Author: Karen Nelson-Field. First published by Mediatel News on 16 February 2022. Professor Karen Nelson-Field explains there is more to active attention seconds, with more complex shapes and patterns that impact outcomes. Putting it out there for 2022: individual...
by AI admin | Feb 10, 2022 | Article, Uncategorized
It’s hard to build a brand without Mental Availability (MA). And it’s not just us saying it. If you have any doubts, read the work of Peter Field and/or Rob Brittain. MA is a competitive metric that assumes there is a finite number of brands competing for space in...
by AI admin | Feb 1, 2022 | Article, Uncategorized
Author: Karen Nelson-Field. First published by Mediatel News on 12 January 2022. Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement. Only four things...
