What’s next for Australia’s new attention economy?

What’s next for Australia’s new attention economy?

by | Sep 23, 2022 | Article

WARC’s Asia Editor, Rica Facundo, says that Australia is at the forefront of attention research and marketers are starting to understand how they can utilise attention-based media planning and buying in their fight for consumer attention.  Combating digital...
Using attention-based marketing to beat a recession

Using attention-based marketing to beat a recession

by | Sep 12, 2022 | Article

In a recent article on Business Plus, MediaCom Ireland’s Business Director, Manuel Yoacham, says that beating a recession means spending more on marketing. When the threat of recession hits, one of the first casualties for many brands is marketing spend. However...
Clever use of attention saves brands millions

Clever use of attention saves brands millions

by | Jul 29, 2022 | Article

We’ve known the power of attention metrics from the very start, and we get excited with every new insight uncovered. But when our clients show us how they’re using attention, we get positively delirious. This is one of those moments! One of our pioneer agency clients,...
Why Does The Attention-Memory Threshold Matter?

Why Does The Attention-Memory Threshold Matter?

by | Jun 27, 2022 | Article

Over 80% of ads don’t reach the 2.5 second attention-memory threshold Why does this threshold even matter? Because you need to hit the threshold if you want your brand to grow. We talk often about the viewability gap, where around 75% of the ads you pay for don’t...