by AI admin | Dec 12, 2024 | Article
An Interview with a Media Strategy Expert: Winning Big with Attention Planning Meeting the attention adopters that have helped drive innovation for their organisations. In this interview, Dalius Dulevičius, Client Service Team Lead at Mindshare Lithuania,...
by AI admin | Dec 5, 2024 | Article
Attention Amplifiers: Mark Frain, Foxtel Meeting the attention adopters that have helped drive innovation for their organisations. Changing a global industry is no mean feat and it requires an incredible amount of grit. At Amplified, we believe it takes an...
by AI admin | Nov 14, 2024 | Article
Attention Amplifiers: Cara Pantano, Yahoo Inc Meeting the attention adopters that have helped drive innovation for their organisations. Changing a global industry is no mean feat and it requires an incredible amount of grit. At Amplified, we believe it takes...
by AI admin | Jul 10, 2024 | Article
Harnessing the Combined Power of Active and Passive Attention to Drive Business Outcomes Proving the power of Passive Attention Dr Karen Nelson-Field, CEO Amplified Intelligence, with contributions from Pinterest Introduction Active Attention, defined as the seconds...
by AI admin | May 28, 2024 | Article
As attention data evolves, attention segmentation can revolutionise targeting strategies. This approach considers both active and passive attention, catering to brands at different stages of growth and provides a baseline by which other data can be overlaid, explains...
by AI admin | Dec 15, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field shares research that underscores the importance of understanding the nuances of attention. The study, in partnership with a leading soft drinks firm found that tailoring attention strategies based on brand size can help...
