Irish National Lottery had become acutely aware that vanity metrics were the wrong tools for impacting memory. They were the first brand to license attentionPLAN® (2021) and wanted it to help clarify their media mix strategy.
Outcome: 35% increase in campaign attention and 9% increase in DA score.
They optimised their campaign media mix with attentionPLAN, which gained +35% increase in active attention seconds over the original plan.
In only 3 months after optimisation an 9% increase in their longstanding Distinctive Brand Asset Score.
How attention can help you
Reduce ad spend wastage, streamline your campaign’s time to market and improve the effectiveness of your advertising performance, all the while empowering your teams with more meaningful data to make the right decisions time and again.
In the media buying space change is necessary, and accountability is a positive. We believe that attention metrics help highlight quality audience reach, and a truer return on your investment.
What we can help you track
Other Customer Success Stories
A UK online food delivery service wanted to improve the efficiency of its AV media mix – across TV, BVOD and YT.
Change in format use contributed to a 5% increase in reach, a 20% increase in active attention seconds and a 4.5% increase in active attention per reach point.
A global toy brand wanted to improve the efficiency of its cross-channel media mix
The changes in channel selection and format use contributed to an 8% increase in reach, a 14% increase in active attention seconds and a 6% increase in active attention per reach point
Our Products
Understand how people are viewing your advertising.
Test your branded creative and messaging using real human attention in real environments. Ethical collection of human attention to advertising through GDPR compliant triple opt-in panels. Machine-learning models designed to create true omnichannel measurement and true comparison across environments, devices and formats.
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Plan your next campaign with the world’s most accurate and rich attention-based media planning tool.
Predict the amount of human attention your channel mix will attract and plan every detail of your campaign to increase the long-term lift of your brand. Use attentionPLAN® as a standalone web tool, or integrate it into existing systems through our advanced API offering.
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Using real human attention for in-flight campaign optimisation.
Attach an attentionPROVE® tag when you purchase your media to unlock valuable attention insights. Replace performance assumptions with a complete view of audience viewing behaviours, fuel instant optimisation by knowing which ad creatives, messages, and environments generate the highest quality attention.
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