Irish Life optimised their media mix and altered their creative strategy off the back of outcomes from an attentionTRACE collection.
Outcome: Better brand performance for lower cost.
They saved time and money on content production, reduced allocation for direct response and increased brand building, plus they optimised the media mix to active attention.
The changes delivered strong performance at lower cost.
How attention can help you
Reduce ad spend wastage, streamline your campaign’s time to market and improve the effectiveness of your advertising performance, all the while empowering your teams with more meaningful data to make the right decisions time and again.
In the media buying space change is necessary, and accountability is a positive. We believe that attention metrics help highlight quality audience reach, and a truer return on your investment.
What we can help you track
Other Customer Success Stories
An Post rebalanced their media approach to shift budgets to higher attention channels, off the back of outcomes from an attentionTRACE collection.
The change in channel use contributed to their overall success in achieving very big stretch targets well ahead of time with cost-per-acquisition on track to beat target.
AIB optimised their media mix and altered their creative strategy off the back of outcomes from an attentionTRACE collection.
Since the collection they have been prioritising the performance of their distinctive assets in paid digital media with a focus on capitalising on active attention impressions.
Our Products
Understand how people are viewing your advertising.
Test your branded creative and messaging using real human attention in real environments. Ethical collection of human attention to advertising through GDPR compliant triple opt-in panels. Machine-learning models designed to create true omnichannel measurement and true comparison across environments, devices and formats.
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Plan your next campaign with the world’s most accurate and rich attention-based media planning tool.
Predict the amount of human attention your channel mix will attract and plan every detail of your campaign to increase the long-term lift of your brand. Use attentionPLAN® as a standalone web tool, or integrate it into existing systems through our advanced API offering.
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Using real human attention for in-flight campaign optimisation.
Attach an attentionPROVE® tag when you purchase your media to unlock valuable attention insights. Replace performance assumptions with a complete view of audience viewing behaviours, fuel instant optimisation by knowing which ad creatives, messages, and environments generate the highest quality attention.
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