by lauren | Jul 18, 2022 | Research Papers
Download the PDF State of play An impression is an opportunity or potential to view. Media is sold on this potential rather than whether someone has actually seen the ad or not. On average, 75% of the ads you pay for don’t aren’t seen by a human, which means they...
by lauren | Jul 18, 2022 | Research Papers
Download the PDF The Industry Problem On average, 75% of the ads you pay for don’t deliver the value you think they do. It’s pretty straightforward, if an ad has no human attention paid to it, that same ad can have no positive impact on business outcomes. What this...
by lauren | Jul 18, 2022 | Research Papers
Download the PDF We wanted to know… The question: Can attention be linked directly to mental availability? The answer: Yes, there is a direct relationship between mental availability, sometimes defined as brand salience, and active attention. For this study, Amplified...
by lauren | Apr 26, 2022 | Article
First published by Mediatel News on 26 April 2022. The implications of these Double Jeopardy patterns are striking to both brands and those intending to integrate attention as a key metric of ROI. Andrew Ehrenberg was a professor and a statistician who, for over half...
by lauren | Mar 29, 2022 | Article
When you start to build a currency, you’re not doing it for the short-term. It must be enduring and stand the test of time. It seems at the moment that everywhere I look I see the same Lego infographic used to illustrate the concept of data organisation and it has...
