by AI admin | Jul 27, 2023 | Case Study
Irish National Lottery had become acutely aware that vanity metrics were the wrong tools for impacting memory. They were the first brand to license attentionPLAN® (2021) and wanted it to help clarify their media mix strategy. Gaming Ireland Outcome: 35% increase in...
by AI admin | Jul 27, 2023 | Case Study
An Post rebalanced their media approach to shift budgets to higher attention channels, off the back of outcomes from an attentionTRACE collection. Postal Services Ireland Outcome: Achieved annual stretch targets 4 months ahead of schedule, with better than expected...
by AI admin | Jul 27, 2023 | Case Study
Irish Life optimised their media mix and altered their creative strategy off the back of outcomes from an attentionTRACE collection. Insurance Ireland Outcome: Better brand performance for lower cost. They saved time and money on content production, reduced allocation...
by AI admin | Jul 27, 2023 | Case Study
In 2022 Omnicom Media Group were the first in the world to ingest Amplified data into their planning tools via API. 25 OMD Clients Global Outcome: 3-11% increased efficiency and avg. saving of $2.5m USD annually. Attention-informed planning made clients’ total media...
by AI admin | Jul 27, 2023 | Case Study
39 ads tested for active attention as part of Effie Effectiveness Awards Australia 2022. 39 Effie Awards entrants Australia Outcome: Highly effective campaigns had 56% more active attention that drove ESOV gains. Campaigns that ran on higher attention platforms...
