by AI admin | Aug 2, 2023 | Media
Amplified Intelligence named finalist at the 2023 South Australian Premier’s Business and Export Awards. Attention measurement category leader and innovative solution provider Amplified Intelligence has been named as a finalist at the South Australian...
by AI admin | Jul 27, 2023 | Case Study
A UK online food delivery service wanted to improve the efficiency of its AV media mix – across TV, BVOD and YT. QSR UK Outcome: More reach and net active attention seconds for the same budget Amplified Intelligence respects the requests and wishes of its...
by AI admin | Jul 27, 2023 | Case Study
A global toy brand wanted to improve the efficiency of its cross-channel media mix – across TV, BVOD, YT, Paid Social and programmatic video. Retail (Toys) UK Outcome: More reach and net active attention seconds for the same budget Amplified Intelligence...
by AI admin | Jul 27, 2023 | Case Study
Irish National Lottery had become acutely aware that vanity metrics were the wrong tools for impacting memory. They were the first brand to license attentionPLAN® (2021) and wanted it to help clarify their media mix strategy. Gaming Ireland Outcome: 35% increase in...
by AI admin | Jul 27, 2023 | Case Study
An Post rebalanced their media approach to shift budgets to higher attention channels, off the back of outcomes from an attentionTRACE collection. Postal Services Ireland Outcome: Achieved annual stretch targets 4 months ahead of schedule, with better than expected...
