by AI admin | Oct 10, 2023 | Media
Amplified Intelligence partners with Chalice Custom Algorithms for attention-led bidding trials, boosting ad recall by 70%. Tests of attention-driven media buying in the US and Australia drive ROI and cut wastage Adelaide, London & New York, 9th October 2023:...
by AI admin | Oct 3, 2023 | Media
MEDIA RELEASE: Sydney, Australia – October 3 , 2023 – Advertisers will for the first time be able to measure the attention across their programmatic advertising buy following a major new partnership between Yahoo and Amplified Intelligence. The market-first...
by AI admin | Sep 14, 2023 | Media
Dr Karen Nelson-Field joins internationally renowned panelists in a marketing first to present The Triple Opportunity of Attention at the Advertising Council Australia and WARC’s webinar in September 2023. Amplified Intelligence’s Dr Karen Nelson-Field...
by AI admin | Sep 5, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field is joined by WARC’s Lena Roland, both of whom argue that as Gen AI ramps up, the core value of the industry remains its understanding of real people, whether in media and attention or by ensuring that emotion,...
by AI admin | Aug 31, 2023 | Media
Attention Measurement thought leader Amplified Intelligence named finalist at the 2023 AdExchanger awards in the Best Measurement or Analytics Capability category. Global attention measurement thought leader and innovative solution provider Amplified Intelligence has...
