by AI admin | Sep 5, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field is joined by WARC’s Lena Roland, both of whom argue that as Gen AI ramps up, the core value of the industry remains its understanding of real people, whether in media and attention or by ensuring that emotion,...
by AI admin | Aug 31, 2023 | Media
Attention Measurement thought leader Amplified Intelligence named finalist at the 2023 AdExchanger awards in the Best Measurement or Analytics Capability category. Global attention measurement thought leader and innovative solution provider Amplified Intelligence has...
by AI admin | Aug 2, 2023 | Media
Amplified Intelligence named finalist at the 2023 South Australian Premier’s Business and Export Awards. Attention measurement category leader and innovative solution provider Amplified Intelligence has been named as a finalist at the South Australian...
by AI admin | Jul 27, 2023 | Case Study
A UK online food delivery service wanted to improve the efficiency of its AV media mix – across TV, BVOD and YT. QSR UK Outcome: More reach and net active attention seconds for the same budget Amplified Intelligence respects the requests and wishes of its...
by AI admin | Jul 27, 2023 | Case Study
A global toy brand wanted to improve the efficiency of its cross-channel media mix – across TV, BVOD, YT, Paid Social and programmatic video. Retail (Toys) UK Outcome: More reach and net active attention seconds for the same budget Amplified Intelligence...
