by AI admin | Nov 2, 2023 | Media
Amplified Intelligence founder and CEO Dr Karen Nelson-Field has been named in Adwanted’s Top 50 Women Gamechangers in TV for 2023. Amplified Intelligence’s Dr Karen Nelson-Field has joined an impressive and elite group of innovative and inspiring women...
by AI admin | Oct 31, 2023 | Case Study
Audience Group increased ESOM without spending on ESOV by buying to attention. MEDIA BUYING Australia Outcome: 74% uplift in brand recall after the attention-data-fed algorithm was pushed. Objective To disproportionately win Extra Share of Memory without spending on...
by AI admin | Oct 27, 2023 | Article
With attention metrics now highlighting the disparity between reach volume and actual attention volume, many media planners are not only wasting ad budgets, but also impacting commercial outcomes and brand growth. Karen Nelson-Field, Founder and CEO of Amplified...
by AI admin | Oct 23, 2023 | Article
Our Mission Our mission is to develop the world’s best attention measurement tools that allow people to maximise their media spend, increase commercial results and drive brand growth. As an agile and fast-paced technology and AI fuelled data company, Amplified...
by AI admin | Oct 19, 2023 | Media
The latest IPA Bellwether Q3 2023 report makes for fascinating reading as marketing budgets continue to grow, PR booms and everyone has their eyes on a possible recession on the horizon. MediaShotz spoke media, PR, marketing and adtech experts including Amplified...
