by AI admin | Nov 24, 2023 | Media
In the third and final part of The Drum’s series on the art and science of attention, measurement experts share advice for marketers to embrace the future digital media success metric. In a world where media efficiency is being challenged, the advertising...
by AI admin | Nov 7, 2023 | Media
Amplified Intelligence unveils PepsiCo Europe partnership alongside latest research takeaways: revealing how brand size impacts advertising gains and examining ad effectiveness across biggest social media platforms Adelaide, Sydney, London & New York, 7th November...
by AI admin | Nov 2, 2023 | Media
Amplified Intelligence founder and CEO Dr Karen Nelson-Field has been named in Adwanted’s Top 50 Women Gamechangers in TV for 2023. Amplified Intelligence’s Dr Karen Nelson-Field has joined an impressive and elite group of innovative and inspiring women...
by AI admin | Oct 31, 2023 | Case Study
Audience Group increased ESOM without spending on ESOV by buying to attention. MEDIA BUYING Australia Outcome: 74% uplift in brand recall after the attention-data-fed algorithm was pushed. Objective To disproportionately win Extra Share of Memory without spending on...
by AI admin | Oct 27, 2023 | Article
With attention metrics now highlighting the disparity between reach volume and actual attention volume, many media planners are not only wasting ad budgets, but also impacting commercial outcomes and brand growth. Karen Nelson-Field, Founder and CEO of Amplified...
