by AI admin | Dec 20, 2023 | Media
As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum? The ad tech sector has always been at the forefront of innovation, leveraging data analytics to optimise advertising strategies and...
by AI admin | Dec 15, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field shares research that underscores the importance of understanding the nuances of attention. The study, in partnership with a leading soft drinks firm found that tailoring attention strategies based on brand size can help...
by AI admin | Dec 12, 2023 | Media
As 2023 draws to a close, MediaShotz want to know what 2024 may have in store for brands and advertisers from the point of view of the adtech world. While 2023 was dominated by economic woe, geopolitical tensions and increasing legislation, leading experts in the...
by AI admin | Dec 6, 2023 | Media
From AI-enhanced media buying decisioning to carbon-busting DOOH measurement tools, Performance Marketing Week round up their top 5 adtech tools of the week, that includes Amplified Intelligence’s attentionPLAN® media planning tool. Amplified...
by AI admin | Dec 4, 2023 | Media
Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using attentionPLAN®. Adelaide, Sydney, London & New York, 5th December 2023: Amplified Intelligence the...
