by AI admin | Mar 14, 2024 | Media
Research collaboration enables live measurement of how audiences interact with Snapchat Lenses, providing the first accurate view of AR’s attention-seizing power. New York & London, UK, 14th March 2024 — Amplified Intelligence, the most trusted source for accurate...
by AI admin | Mar 3, 2024 | Media
Anthony Capano joins Amplified Intelligence as Executive Vice President (EVP) Global Head of SaaS, responsible for steering continued growth and customer acquisition, based out of Australia Adelaide, London & New York, 4th March 2024: Amplified...
by AI admin | Dec 25, 2023 | Media
While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative...
by AI admin | Dec 20, 2023 | Media
As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum? The ad tech sector has always been at the forefront of innovation, leveraging data analytics to optimise advertising strategies and...
by AI admin | Dec 15, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field shares research that underscores the importance of understanding the nuances of attention. The study, in partnership with a leading soft drinks firm found that tailoring attention strategies based on brand size can help...
