by AI admin | Sep 26, 2024 | Media
Phase two of The ICONIC’s bold new ‘Got You Looking’ campaign to see attention measurement utilised in-flight to maximise effectiveness of campaign spend. THE ICONIC, Australia and New Zealand’s leading fashion and lifestyle platform, has...
by AI admin | Aug 6, 2024 | Media
Research collaboration enables insight into effective marketing communications across audio and video formats on the streaming platform New York & London, Mumbai, 6th August 2024 — Amplified Intelligence, the most trusted source for accurate attention...
by AI admin | Jul 10, 2024 | Article
Harnessing the Combined Power of Active and Passive Attention to Drive Business Outcomes Proving the power of Passive Attention Dr Karen Nelson-Field, CEO Amplified Intelligence, with contributions from Pinterest Introduction Active Attention, defined as the seconds...
by AI admin | Jun 28, 2024 | Media
Amplified Intelligence’s Dr Karen Nelson-Field ranked number 2 in B&T’s Best of the Best Adtech Industry Entrepreneurs. B&T have announced their list of the Adtech industries top 10 entrepreneurs, with Amplified Intelligence’s Dr Karen...
by AI admin | Jun 25, 2024 | Case Study
Optimising toward high attention inventory in-flight to generate 30% more campaign conversions BANKING AU Outcome: Attention verification and in-flight optimisation delivered greater active attention, CTR and conversion while reducing CAC by 30% Amplified Intelligence...
