by AI admin | Aug 5, 2021 | Article
First published by Mediatel News on 5 August 2021. Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf. Before television, there was the Nipkow disk. Before the smart...
by AI admin | Apr 19, 2021 | Article
Are you looking to adopt attention measurement into your media strategies? Ensure you give yourself and your business the best opportunity to deliver campaign and commercial outcomes by understanding where the problem lies and what planning, buying and verifying to...
