by AI admin | Sep 1, 2022 | Media
Amplified Intelligence Founder and CEO, Dr Karen Nelson-Field, guest speaker at 2022 All That Matters in Singapore between September 26-28. All That Matters, Asia’s premiere sports, media and entertainment industry event is back in 2022 with Amplified...
by AI admin | Jul 29, 2022 | Article
We’ve known the power of attention metrics from the very start, and we get excited with every new insight uncovered. But when our clients show us how they’re using attention, we get positively delirious. This is one of those moments! One of our pioneer agency clients,...
by AI admin | Jul 14, 2022 | Article
First published by Mediatel News on 14 July 2022. ‘Good enough’ is not an option over excellence. It’s time to graduate to the next level. It has been 12 months since I started writing Attention Revolution for The Media Leader, over which time we...
by AI admin | Jul 13, 2022 | Media
Former Education Horizons Chief Product Officer and Xero Global Customer Acquisition Director, Anneliese Urquhart joins the Amplified team to drive attention product expansion. LONDON, SYDNEY, ADELAIDE, SINGAPORE — July 13, 2022 – The world’s only truly...
by AI admin | Jun 27, 2022 | Article
Over 80% of ads don’t reach the 2.5 second attention-memory threshold Why does this threshold even matter? Because you need to hit the threshold if you want your brand to grow. We talk often about the viewability gap, where around 75% of the ads you pay for don’t...
