Dr Karen Nelson-Field to present at 2023 Cannes in Cairns

Dr Karen Nelson-Field to present at 2023 Cannes in Cairns

Amplified Intelligence Founder and CEO, Dr Karen Nelson-Field, to speak at 2023 B&T event, Cannes in Cairns presented by Pinterest.  Attention measurement thought leader and Amplified Intelligence founder Dr Karen Nelson-Field is a confirmed speaker at the 2023...
Amplified Intelligence shortlisted at 2022 Drum Awards

Amplified Intelligence shortlisted at 2022 Drum Awards

Global attention measurement leader Amplified Intelligence nominated for the Most Effective use of AI/Machine Learning Award at the 2022 Drum Awards for Digital Industries. November 10th 2022, Adelaide, New York & London: Amplified Intelligence, the world’s only...
What’s next for Australia’s new attention economy?

What’s next for Australia’s new attention economy?

WARC’s Asia Editor, Rica Facundo, says that Australia is at the forefront of attention research and marketers are starting to understand how they can utilise attention-based media planning and buying in their fight for consumer attention.  Combating digital...
Using attention-based marketing to beat a recession

Using attention-based marketing to beat a recession

In a recent article on Business Plus, MediaCom Ireland’s Business Director, Manuel Yoacham, says that beating a recession means spending more on marketing. When the threat of recession hits, one of the first casualties for many brands is marketing spend. However...