by AI admin | Apr 5, 2023 | Media
Amplified Intelligence and OMD New Zealand team up for the country’s first Unlocking the Power of Attention study. OMD New Zealand and global attention measurement company, Amplified Intelligence, have collaborated with eight clients to conduct the...
by AI admin | Apr 3, 2023 | Media
The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Dr Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in...
by AI admin | Mar 29, 2023 | Media
Amplified Intelligence Founder and CEO, Dr Karen Nelson-Field, shortlisted for Media Leader’s Tech Leader of the Year award for 2023. Leading attention measurement voice Dr Karen Nelson-Field has been recognised by The Media Leader for her pioneering work in the...
by AI admin | Mar 27, 2023 | Article
In her latest Forbes Business Council article, Dr Karen Nelson-Field explains how industry players must be all-in for the long haul and prepared to thoroughly recalibrate existing practices to fuel fairness, accountability and precision, rooted in rigorous attention...
by AI admin | Feb 27, 2023 | Article
In her latest WARC column, Dr Karen Nelson-Field explains how good attention data, in the right use cases, restores efficiency in the models and tools used in everyday marketing. When thinking about attention measurement most look for a magic number that says...
