by AI admin | May 18, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field presents several case studies that provide the robust evidence, or ‘Meaty Proof’ that attention measurement can achieve stronger business performance in areas such as profitability. At the ARF AUDIENCExSCIENCE conference...
by AI admin | Apr 19, 2023 | Article
The seventh and final episode in WARC’s Podcast series on effectiveness. Hosted by Fergus O’Carroll, this episode is all about the downfall of measurement with Amplified Intelligence’s Dr Karen Nelson-Field. Listen to the episode in full below,...
by AI admin | Apr 13, 2023 | Media
Adelaide, London & New York, AsiaPAC, 13th April 2023 — Amplified Intelligence, the world’s most rigorous attention measurement company has announced the global launch of its new campaign evaluation tool, attentionPROVE®. Live across markets including the US,...
by AI admin | Apr 5, 2023 | Media
Digital Turbine partner with human attention measurement leader Amplified Intelligence to undertake mobile gaming attention study. Austin, Texas – April 3, 2023 – Amplified Intelligence and Digital Turbine (Nasdaq: APPS) have released their latest...
by AI admin | Apr 5, 2023 | Media
Amplified Intelligence and OMD New Zealand team up for the country’s first Unlocking the Power of Attention study. OMD New Zealand and global attention measurement company, Amplified Intelligence, have collaborated with eight clients to conduct the...
