Amplified Intelligence attending Cannes Lions 2023

Amplified Intelligence attending Cannes Lions 2023

Amplified Intelligence descend upon 70th annual Cannes Lion Festival in June 2023. The Cannes Lions International Festival of Creativity has championed creative excellence since 1954, providing the definitive benchmark for creativity that drives progress, globally....
‘Meaty Proof’ in the field of attention measurement

‘Meaty Proof’ in the field of attention measurement

In this column for WARC, Dr Karen Nelson-Field presents several case studies that provide the robust evidence, or ‘Meaty Proof’ that attention measurement can achieve stronger business performance in areas such as profitability. At the ARF AUDIENCExSCIENCE conference...
WARC Podcast #7: The Downfall of Media Measurement

WARC Podcast #7: The Downfall of Media Measurement

The seventh and final episode in WARC’s Podcast series on effectiveness. Hosted by Fergus O’Carroll, this episode is all about the downfall of measurement with Amplified Intelligence’s Dr Karen Nelson-Field. Listen to the episode in full below,...