by AI admin | Jul 27, 2023 | Case Study
AIB optimised their media mix and altered their creative strategy off the back of outcomes from an attentionTRACE collection. Banking Ireland Outcome: Better use of distinctive brand assets drives impact Since the collection they have been prioritising the performance...
by AI admin | Jul 27, 2023 | Case Study
Indian firm Cars24 launched in Australia early 2021 bidding to take on major competitors in the fast-growing online car sales category. Chief Customer Officer Erin Williamson needed to boost awareness and performance, fast. Automotive Australia Outcome: “best month...
by AI admin | Jun 15, 2023 | Media
Amplified Intelligence’s Dr Karen Nelson-Field ranked number 1 in B&T’s top 10 data scientist list, recognised as the one of the global authorities in attention measurement and marketing insights. B&T and Finecast have announced their list...
by AI admin | Jun 6, 2023 | Media
An industry-first, the functionality is now embedded within the attention measurement company’s market-leading media planning tool, attentionPLAN® 6 June 2023, Adelaide, London & New York — Amplified Intelligence, the world’s only truly omnichannel attention...
by AI admin | Jun 4, 2023 | Media
Attention measurement has become a crucial topic in the world of media and advertising. However, it has also raised several challenging questions. One such question is whether people are truly paying attention to the ads they are shown. This poses a problem for an...
