by Amplified Intelligence | Feb 4, 2025 | Article
Optimising Campaigns Based on Brand Size: A Tailored Approach to Attention Not all brands are built the same, and neither are their advertising strategies. Whether you’re a small challenger, an established contender, or a market leader, the way you leverage...
by Amplified Intelligence | Jan 22, 2025 | Article
The Hierarchy of Attention: How to Maximise Advertising Impact Attention isn’t random, it’s earned. It’s shaped by platform, device, and ad format, and understanding these elements can mean the difference between an ad that’s scrolled past and one that stops...
by Amplified Intelligence | Jan 7, 2025 | Article
Understanding Attention Metrics: Turning Views into True Engagement In a world where attention is more valuable than ever, it’s the secret ingredient that transforms good advertising into unforgettable campaigns. But here’s the challenge: how do you actually measure...
