by AI admin | Feb 11, 2025 | Article
Served vs. Seen: Why Attention Is the Missing Link in Advertising In the world of digital advertising, not all impressions are created equal. The harsh reality? Just because your ad was served doesn’t mean it was seen. In fact, up to 70% of media spend receives zero...
by AI admin | Jan 17, 2025 | Case Study
Aer Lingus were looking to strengthen brand affinity and build emotional connections with target audiences Travel IRELAND Outcome: Aer Lingus achieved a 14% uplift in brand consideration and a 10% increase in purchase intent by leveraging TAM Ireland’s strategy...
by AI admin | Dec 12, 2024 | Article
An Interview with a Media Strategy Expert: Winning Big with Attention Planning Meeting the attention adopters that have helped drive innovation for their organisations. In this interview, Dalius Dulevičius, Client Service Team Lead at Mindshare Lithuania,...
by AI admin | Dec 9, 2024 | Media
The move marks the company’s continued commitment to transformation and strategic growth, with former CEO Karen Nelson-Field continuing in the role of Founder Adelaide, London & New York, 10 December 2024 – Amplified Intelligence, the most trusted source for...
by AI admin | Dec 5, 2024 | Article
Attention Amplifiers: Mark Frain, Foxtel Meeting the attention adopters that have helped drive innovation for their organisations. Changing a global industry is no mean feat and it requires an incredible amount of grit. At Amplified, we believe it takes an...
