by AI admin | Mar 12, 2025 | Article
Platform-Specific Attention Strategies: Tailoring Ads to Where They Work Best No two platforms are built with the same user experience, and as a result produce different types and styles of attention from their audiences. Each has its own strengths and challenges,...
by AI admin | Mar 5, 2025 | Article
Short-Term vs. Long-Term Campaign Objectives Every marketing campaign serves a purpose, some aim to spark immediate action, while others focus on building lasting relationships. The success of your campaign depends on choosing the right attention strategy for your...
by AI admin | Feb 11, 2025 | Article
Served vs. Seen: Why Attention Is the Missing Link in Advertising In the world of digital advertising, not all impressions are created equal. The harsh reality? Just because your ad was served doesn’t mean it was seen. In fact, up to 70% of media spend receives zero...
by AI admin | Jan 17, 2025 | Case Study
Aer Lingus were looking to strengthen brand affinity and build emotional connections with target audiences Travel IRELAND Outcome: Aer Lingus achieved a 14% uplift in brand consideration and a 10% increase in purchase intent by leveraging TAM Ireland’s strategy...
by AI admin | Dec 12, 2024 | Article
An Interview with a Media Strategy Expert: Winning Big with Attention Planning Meeting the attention adopters that have helped drive innovation for their organisations. In this interview, Dalius Dulevičius, Client Service Team Lead at Mindshare Lithuania,...
