by AI admin | Apr 14, 2025 | Case Study
Hearts & Science teamed up with Amplified Intelligence to utilise their data capture tool across social media and YouTube to pinpoint the level of attention Allwyn needed to achieve campaign goals. Gaming UK Understanding Attention in the Cinema Environment...
by AI admin | Mar 31, 2025 | Case Study
Val Morgan partnered with Amplified Intelligence to develop a bespoke, in-cinema attention measurement solution that replicated the natural viewing environment without disrupting the audience experience. Cinema AUSTRALIA Understanding Attention in the Cinema...
by AI admin | Mar 12, 2025 | Article
Platform-Specific Attention Strategies: Tailoring Ads to Where They Work Best No two platforms are built with the same user experience, and as a result produce different types and styles of attention from their audiences. Each has its own strengths and challenges,...
by AI admin | Mar 5, 2025 | Article
Short-Term vs. Long-Term Campaign Objectives Every marketing campaign serves a purpose, some aim to spark immediate action, while others focus on building lasting relationships. The success of your campaign depends on choosing the right attention strategy for your...
by AI admin | Feb 11, 2025 | Article
Served vs. Seen: Why Attention Is the Missing Link in Advertising In the world of digital advertising, not all impressions are created equal. The harsh reality? Just because your ad was served doesn’t mean it was seen. In fact, up to 70% of media spend receives zero...
