True human measurement
Understand the attention and emotional response to yours ads
Test your branded creative and messaging using real human attention in real environments.
A true human-led advantage in advertising
Understand how people are viewing your advertising via our leading human attention data capture tool, attentionTRACE.
Test your branded creative and messaging using real human attention in real environments.
attentionTRACE now offers the ability for you to measure the emotional response from your audiences across a host of advertising channels including mobile social media, open web, audio streaming, cinema and outdoor advertising.
Why attention, why emotions
Harness real human data and make strategic decisions that not only consider when or where people are consuming your ads, but also how they do so.
What human attention can tell you
Understand precisely how much attention humans are paying to your ads, allowing you to make informed decisions about how and where you spend your ad dollars, where you place branded cues in your creative, and select the precise formats and sizes that will generate the uplift you desire.
The role emotions play in ad impact
Emotions have long played a vital role in advertising success, and act as a valuable amplifier of attention. Whether positive or negative, they can be the difference between prolonged attention and retained memory.
Where you can test
You can test the attention performance in real ad environments, in real time, and discover if your ad formats, creative executions and more importantly, branded moments are capturing valuable attention from your audiences.
Amplified Intelligence offer human data collections for both attention and emotional response across social media (mobile), general web, audio streaming and cinema ad environments.
The attentionTRACE difference
attentionTRACE is the world’s leading human attention data capture. We test in real environments with real people ensuring ethical collection of human attention through GDPR compliant triple opt-in panels. Machine-learning models designed to create true omnichannel measurement and true comparison across environments, devices and formats.
Other Vendors
Online and offline media
Natural environment testing
Lab environment testing
Global coverage
Omnichannel solution
Gaze tracking
Pose estimation
Facial detection
Attention outputs from human and tag-based meta data
Native platforms
Simulated portals
Transparent unit of measure
Granular attention metric (active, passive, non-attention)
Short term brand outcomes (laws of brand growth)
Long-term brand outcomes (MA)
Brand recall
Attention seconds by format
Attention seconds by ad type
Attention seconds by domain
Grounded in academia
Granular reporting and insights
Enquire today
Using Amplified Intelligence’s market-leading attention data capture technology we’re able to record how people truly engage with your messages and retain your brand’s presence with sophisticated eye-tracking tech spanning TV, mobile and offline mediums.
Emotions in Advertising
How others have tracked emotional response
A joint study between Amplified Intelligence and Pinterest in 2024 showed there is a distinct correlation between intense (high arousal) emotional reactions and amplified attention, which can maximise ad engagement — averaging at around 5% uplift. The study, which analysed data covering a panel of 2,400 users, six markets and over 59,574 total ad views, explored the close relationship between attention and emotion.