Your results*
Based on the attention performance recorded from over 35,000 Facebook feed ad views, our sophisticated AI predicts this ad format will generate;
2.8s
Likely active attention
seconds gained
Looking directly at the ad
3.0s
Likely passive attention
seconds gained
Eyes on screen not on ad
9.2s
Likely non-attentive
seconds
Eyes not on screen, not on ad
*The device type, percentage of ad length viewed, attention decay, brand size, creative and demographic targeting can impact these results.
Your creative performance
Based on global attention behaviours, below showcases the attentive performance of your creative and related impacts on your brand.
Creative performance
Below is guide based on global benchmarks of the typical audience attention throughout a typical 15s Facebook in-feed ad view.
Did you know...
Ads need to capture attention for at least 2.5 seconds to be remembered.
Did you know...
An incredible 85% of online ads don’t achieve this benchmark, making them ineffective or even wasteful.
Did you know...
And as much as 80% of viewers misattribute advertising due to lack of concentrated attention or effective branding.
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performance.*
Find out where your audience are and are not paying attention.
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*based on attention benchmark data
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70-90% active attention within the first 2 seconds
Less than 25% of audiences actively watching between the 3rd second and 4th second
Less than 10% are still viewing beyond 4 seconds
15.00
Active attention
If your brand, or branded moments appear here, you’re giving your campaigns the best opportunity to achieve their objectives and deliver a positive outcome for your brand.
Passive attention
If your brand, or branded moments appear beyond this point then you are likely not capturing the desired or required attention from audiences. Resulting in wasted ad spend and misattributing your creative to that of a direct competitor.
Non attention
If your brand, or branded moments appear beyond this point then you are likely not capturing the desired or required attention from audiences, wasting ad spend and misattributing your creative to that of a direct competitor.
Without human attention,
brands can’t grow
Positive business outcomes from attention can be correlated to both long and short term commercial benefits. While conversely, poor attention performance can result in wasted media spend, misattribution from audiences toward competitor brands or even loss of market share if attention is not catered for accordingly in your strategies.
Short-term Benefits
Attention has shown to impact awareness, brand perception, consideration and build memory retention.
Long-term Benefits
Attention has shown to reinforce familiarity and support delivery of acquisition driven business outcomes.
Performance can vary depending on the platform, format and the creative.
Attention performance and behaviours can dramatically change by platform, device, category and even market. Which is why it is not a one-size-fits-all approach and not all attention is created equal. You can utilise attention in your brand strategies whether it be through pre-campaign or in-flight measurement, in your media planning and buying strategies, and across a host of advertising channels.
Where to next
Talk to us about attention
Want to find out more about how we can help you amplify your media for attention?
Using attention
Case Study
A major national banking client was able to drive campaign efficiencies using attention in just 3 short months
-33.49%
Cost per acquisition
+35.29%
Step 4 conversions
+4.46%
Step 1 conversions clicks
+19%
More attention effeciency
Read more
Our Products
Test your branded creative and messaging using real human attention in real environments.
attentionTRACE captures brand-specific attention and emotion data, paired with benchmarking tools to help you optimise ads and channel selection for maximum ROI.
Using advanced eye-tracking across TV, mobile, and offline channels, it shows exactly how much attention real audiences give your ads, helping you predict campaign and brand success with confidence.
attentionPLAN helps you accurately plan your ad spend towards the most effective inventory, maximising ROI and reducing wasted budget.
Discover which platforms, formats, and channels drive both short and long-term business growth, powered by the largest human attention dataset. Plan smarter campaigns that capture the real and relevant human attention across TV, web, social, streaming and offline ad environments.
attentionPROVE gives you unparalleled insight into how audiences engage with your ads, along with actionable, attention-driven recommendations to boost ROI.
This powerful measurement tag tracks precise audience attention across display and video ads on web and streaming platforms, allowing you to monitor in-flight performance, target quality impressions, reduce waste, and maximise campaign results.
Want to find out more?
Want to understand how attention metrics can help save your ad dollars and deliver better campaign performance? Amplified Intelligence can show you how.