Phase two of The ICONIC’s bold new ‘Got You Looking’ campaign to see attention measurement utilised in-flight to maximise effectiveness of campaign spend.
THE ICONIC, Australia and New Zealand’s leading fashion and lifestyle platform, has unveiled phase two of its successful ‘Got You Looking’ campaign. Building on the strong results from phase one— including a 10% increase in purchase intent and a 14% rise in site traffic—this next phase promises even more impact.
In partnership with Dentsu Creative and Love Media, phase two continues to push creative boundaries, focusing on digital media, OOH, and video channels. An exciting new addition to this phase is the use of Amplified Intelligence’s attentionPROVE product. This innovative attention measurement tool will help maximise campaign performance by optimising media strategies based on real-time attention data.
THE ICONIC’s bold approach aims to further engage customers, while attentionPROVE ensures the campaign reaches its full potential by delivering high-impact engagement across all channels.
Love Media will have live attention insights via attentionPROVE’s self-service dashboard, allowing them to track and validate attention performance across the second half of this eye capturing campaign. Find out more about the results of phase 1 and upcoming activities here.