Deep Dive
Deep Dive includes:
Up to 2 x bespoke research objective
Active, Passive & Non-attention by platform
Active, Passive & Non-attention by format (all)
Active, Passive & Non-attention by brand (up to 8 brands, max .1 creatives per brand)
Active, Passive & Non-attention by ad length (2 formats = up to 2 ad lengths, 1 format = up to 4 ad lengths)
Active, Passive & Non-attention by demographics (at a platform or domain level only)
Elasticity by platform or domain
Elasticity by format
Elasticity by ad length
Second by second by platform
Second by second by format
Second by second by creative
STAS & MA for up to 8 brands
Creative analysis
Attention switching behaviour