NEW ATTENTIONPLAN MEDIA PLANNING TOOL
Boost the efficiency of your media spend by optimising for attention
Utilising the worlds deepest and most robust
human attention database
Amplified Intelligence is the most trusted source for accurate attention measurement.
Attention metrics that help brands grow
Looking for a way to better plan, predict, adjust and report on your paid media strategies? Are the measurements you’re accountable for able to truly deliver on the targets and objectives of your business, your clients, or toward your overarching strategy?
It’s time to measure for success, for growth and for the customers and audiences you wish to serve through attention metrics.
Attention metrics are the truest way to understand audience engagement in advertising, while providing the foundation to understand media placement effectiveness and the performance of ad creative and brand messages.
Your advertising and marketing efforts shouldn’t just be about gaining more attention, but about capturing the right attention that delivers truly valuable outcomes.
![TV-iPhone-heatmap tv mobile](https://www.amplifiedintelligence.com.au/wp-content/uploads/2022/05/TV-iPhone-heatmap.png)
Why Attention
Around 75% of ads that you have
paid for don’t deliver the value you
think they do
How attention can help you
Reduce ad spend wastage, streamline your campaign’s time to market and improve the effectiveness of your advertising performance, all the while empowering your teams with more meaningful data to make the right decisions time and again.
In the media buying space change is necessary, and accountability is a positive. We believe that attention metrics help highlight quality audience reach, and a truer return on your investment.
What we can help you track
![Attention levels_Website 2](https://www.amplifiedintelligence.com.au/wp-content/uploads/2022/12/Attention-levels_Website-2.png)
What that means for you
- Better predict campaign effectiveness specific to platform and audience
- Benchmark and measure attention against reach/impression
- Quantify attention captured in time
- Gain true geographic and demographic based results
- Understand the effectiveness of creative assets
and messaging - Define comparative cross-platform costs based on
active attention
No matter how much you are spending on your ad campaigns, you should be able to understand how those
campaigns are performing and whether your messages are being consumed. Amplified Intelligence can help you close
that gap through our world-leading attention tracking technology and reporting systems.
Platforms and Mediums
Whatever your media mix, and wherever you want to track attention in your advertising activities,
Amplified Intelligence can help you plan and predict attention across any channel or platform.
![](https://www.amplifiedintelligence.com.au/wp-content/uploads/2022/12/Group-77.png)
Our Products
ATTENTIONTRACE
Test your branded creative and messaging using real attention in real environments.
Use brand specific, real human attention data to test campaign performance and understand if and how your messages are being consumed. attentionTRACE collects brand specific attention data, which is coupled with benchmarking to understand relative performance and opportunities to improve.
ATTENTIONPLAN
Optimise your media planning with the world’s deepest and most accurate attention data
attentionPLAN offers deep cross-platform attention data in the most profound update to reach and engagement planning in 50 years.
“This expansive gap between viewable and viewed is why current viewability standards, and any models or systems predicated on this data, fail advertisers.”
Karen Nelson-Field
CEO and Founder of Amplified Intelligence
Latest blog posts
Powering independent and attention-led live campaign optimisation: Amplified Intelligence launches new self-serve measurement tool
attentionPROVE® gives agencies the ability to live track, validate, and optimise multi-media campaign success for...
TV delivers high active engagement, finds research by Amplified Intelligence, RED C, and TAM Ireland
Amplified Intelligence unveils partnership with RED C Research and TAM Ireland alongside latest takeaways: revealing...
Snap and OMD partner with Amplified Intelligence to make AR attention measurable
Research collaboration enables live measurement of how audiences interact with Snapchat Lenses, providing the first...
TESTIMONIAL
Word on the Street