Introducing the world's first attention media planning tool
Real human attention data across digital, social and television for media planning. Sign up now for beta access.Free Trial
Move your media buy towards quality ad placement with real human attention.
Attention measurement:
1. Exposes the wastage in the current OTS system.
2. Drives commercial outcomes.
3. Predicts brand choice better than viewability alone.
4. Extends the length of time a brand stays in memory.
5. Delivers ad impact. No human paying attention - no ad impact.
Attention media planners and agencies! Join a FREE 14-day trial of attentionTRACE™ Media Planner.
Calling all media agencies and publishers. Join the FREE 14-day trial of attentionTRACE™ Media Planner.
The world's first media planner that uses real human active attention to drive commercial outcomes and minimise ad spend wastage.
Cross-platform performance
Active Attention Seconds CPM (aaCPM)
Attention Adjusted Net Reach™
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Open to all countries with 1 market selection
Choose from US, UK or Germany
FREE access to real human attention data
Note: Beta trial has closed for 2020, rolling access to a free 14-day trial commences 11 January 2021. Register now and we will be in touch.
We measure real human attention with attentionTRACE™
With built-for-purpose technology and empirically-led research design, we track human gaze on a second-by-second level for TV and on mobile. We collect in a natural viewing environment – no fake portals, own user platform login – while controlling for variables. For specific projects, we can build platforms for purpose.
attentionTRACE™ also supports the collection of: ad viewability metrics (ad pixels and duration on screen), spatial clutter (screen coverage of the ad), ad sound on/off/level, ad orientation (horizontal or vertical), scroll speed, and product choice (a behavioural measure of brand buying). Together, all of these measures form a rich set of data that can be mined for deep and practical insight.
attentionTRACE™ is an attention collection platform that is passive, flexible, natural, simple, accurate and rigorous.
Karen is the Founder and Executive Director of Amplified Intelligence, and Professor of Media Innovation at The University of Adelaide. She is a globally acclaimed researcher in media science and a regular speaker on the major circuits, including AudiencexScience, NY Adweek, Festival of Media Global, Screenforce, Cannes, ISBA and SXSW. Karen has secured research funding from some of the world’s largest advertisers, media agencies and publishers. Her work has been noted in The New York Times, Bloomberg Business, CNBC, Forbes, Wall Street National, Huffington Post, Contagious, The Drum and the Australian Financial Review. Together with the Amplified Intelligence team of researchers, tech and support staff, Karen’s commercial work combines tech and innovative methodological design to look closely at attention metrics in a disrupting digital economy. Amplified Intelligence is growing fast.
In a world of fake news, fast facts and seriously depleted attention stamina, The Attention Economy and How Media Works: Simple Truths for Marketers offers a considered voice on the advertising chaos that colours our rapidly changing media environment. Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. Nelson-Field asks you to pay attention to a disrupted advertising future, but without panic. Rather, with a keen eye on the things that brand owners can learn to control.
Also by Karen Nelson-Field