Our metro free-to-air advertising market has had repeated growth for the first time in 2.5 years. A lot of things are at play here, but we would definitely say that the work that Karen and her team have done has reminded advertisers of the value of TV and contributed to this growth.

A voice of logic, neutrality and sanity in a market loaded with bluster.

In a world where misinformation often spreads fastest and loudest, Karen’s voice is an important one.

Consumers are constantly exposed to new technologies that change the way we consume media and with it, advertising. Karen’s latest book sheds light on the marketing business in an era of ever-changing media consumption, while effectively looking into the future of the industry and raising the specter of what may be yet to come.

When Karen N-F has some new research available, everyone in market should pay attention to the findings because they will be based on good data and have academic rigor behind them.

>Research like Nelson-Field’s is helping advertisers produce better briefs when it comes to their goals for their campaigns.

I avidly follow your research and thinking that filters into the public sphere through conferences. I really appreciate the contribution you are making that has shaped the way we do things in Ferrero Australia.

We see two major advantages in Amplified Intelligence's advertising impact research. The study design is independent and was developed on a neutral basis. But most convincing for our advertising customers and market partners are the very similar results across 6 countries. The neutrality of the method and the generalizability of the results make this research so resilient, valid, transparent - and unique.

We know attention paid to ads is very different by screen, device, channel and platform but there is still a lot of confusion and misunderstanding. This standardised attention metric that reduces the incredible complexity for media planning and pricing is long overdue.