attentionPROVE by amplified intelligence

Live attention insights at your fingertips

Track, measure and verify the effectiveness of your campaigns

attentionPROVE

Amplified Intelligence is the most  trusted  source for  accurate  attention measurement.

Collected real attention data from

110K humans

Capturing more than

860 Million

Human attention data points

Collected from

15 countries

Fuelling our products in

26 markets

Digital Advertising Effectiveness Calculator

Enter your monthly online ad spend and planned reach to be provided with a calculation of its effectiveness based on human attention methodology

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The power of attention

Attention metrics that help brands grow

Looking for a way to better plan, predict, adjust and report on your paid media strategies? Are the measurements you’re accountable for able to truly deliver on the targets and objectives of your business, your clients, or toward your overarching strategy? It’s time to measure for success, for growth and for the customers and audiences you wish to serve through attention metrics.

"We see two major advantages in Amplified Intelligence's advertising impact research. The study design is independent and was developed on a neutral basis. But most convincing for our advertising customers and market partners are the very similar results across 6 countries. The neutrality of the method and the generalizability of the results make this research so resilient, valid, transparent - and unique."

Martin Krapf
Managing Director, Screenforce Germany

Attention metrics are the truest way to understand audience engagement in advertising, while providing the foundation to understand media placement effectiveness and the performance of ad creative and brand messages. Your advertising and marketing efforts shouldn’t just be about gaining more attention, but about capturing the right attention that delivers truly valuable outcomes.

Why attention?

Around 75% of ads that you have paid for don’t deliver the value you think they do

eye tracking

How attention can help you

Reduce ad spend wastage, streamline your campaign’s time to market and improve the effectiveness of your advertising performance, all the while empowering your teams with more meaningful data to make the right decisions time and again.

In the media buying space change is necessary, and accountability is a positive. We believe that attention metrics help highlight quality audience reach, and a truer return on your investment.

What we can help you track

 

active

Active Attention

Looking directly at the ad

passive

Passive Attention

Eyes on screen but not on the ad

non

Non Attention

Eyes not on the screen or the ad

The value of attention

What it means for you

No matter how much you are spending on your ad campaigns, you should be able to understand how those campaigns are performing and whether your messages are being consumed. Amplified Intelligence can help you close that gap through our world-leading attention tracking technology and reporting systems.

Better predict campaign effectiveness specific to platform and audience
Benchmark and measure attention against reach/impression
Quantify attention captured in time
Gain true geographic and demographic based results
Understand the effectiveness of creative assets and messaging
Define comparative cross-platform costs based on active attention

Platforms and Mediums

Whatever your media mix, and wherever you want to track attention in your advertising activities, Amplified Intelligence can help you plan and predict attention across any channel or platform.

Our Products

Test your branded creative and messaging using real attention in real environments.

Use brand specific, real human attention data to test campaign performance and understand if and how your messages are being consumed. attentionTRACE collects brand specific attention data, which is coupled with benchmarking to understand relative performance and opportunities to improve.

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Optimise your media planning with the world’s deepest and most accurate attention data

attentionPLAN® is a planning tool and API integrator for ad agencies, brands and publishers that can be used to effectively strategise ad placements and spends to suit both media mix and business objectives.

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Verify media with attention

Gain unparalleled insight into the audience viewing behaviours of your ads, while being provided actionable, human attention-driven recommendations that help deliver greater return on ad investment. attentionPROVE® is a human attention measurement pixel that allows you to gain real human attention insights in real-time from your campaigns. Track differing attention behaviours toward display and video ads across major web, social and streaming platforms.

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“This expansive gap between viewable and viewed is why current viewability standards, and any models or systems predicated on this data, fail advertisers.”

Karen Nelson-Field

CEO and Founder of Amplified Intelligence

Latest blog posts

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Testimonials

We have worked with some amazing people

"We see two major advantages in Amplified Intelligence's advertising impact research. The study design is independent and was developed on a neutral basis. But most convincing for our advertising customers and market partners are the very similar results across 6 countries. The neutrality of the method and the generalizability of the results make this research so resilient, valid, transparent - and unique."

Martin Krapf
Managing Director, Screenforce Germany
Screenforce logo

"I avidly follow your research and thinking that filters into the public sphere through conferences. I really appreciate the contribution you are making that has shaped the way we do things in Ferrero Australia."

Michelle Hood
ANZ Media & Communications Manager, Ferrero at Ferrero

"In a world where misinformation often spreads fastest and loudest, Karen’s voice is an important one."

Laurent Larguinat
Senior Director Mars Consumer and Market Insights, Mars Inc
mars logo

"Karen and her team apply such rigor to their testing and are absolute experts of understanding human attention (and a pleasure to work with to boot!). They lent their inquisitive minds to our SCA project, to pioneer a new way to test human attention, which enabled Radio to be a part of the important Attention conversation. We’re eager to continue our journey with Amplified Intelligence."

Abi Wallis
Southern Cross Austereo

"attentionPLAN is a very powerful quality measure of attention for comparing media platforms and will be a valuable additional layer on top of our DNA audience segments. We are excited to see what the combination of attentionTRACE and our proprietary tools can bring to our clients."

Haydon Bray
Audience Precision